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ESG practices across all our operations.

The Bierbaum group of companies is significantly expanding the technology cooperation within its own supply chain for essential parts of bed linen production in 2023. The group is thus reacting to the international framework conditions for German industrial production of bed linen. Sharply rising prices for raw and ingredient materials and in particular the extremely rising gas price lead to drastically changed production costs. The high inflation causes a change in the consumer climate in Germany and is reflected in the form of significant volume reductions in the very price-competitive bed linen market.

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The products of the bed linen brands Irisette and Bierbaum Wohnen are very well positioned in the retail trade, particularly due to the excellent level of quality with contemporary, attractive and best-selling designs. In the closely interlinked and well-coordinated supply chain, important production steps will be relocated to the previous preliminary stages in Pakistan in the course of 2023. Here the group works together with a reliable and sustainable partner with whom we have had a good partnership for over 15 years. This ensures sustainable production in line with all standards and the quality requirements of the Bierbaum Group. The essential differentiating features of product development, design, Irisette brand management and sales remain entirely and exclusively with Bierbaum.

The high-quality standards and the well-known service level remain unchanged for the customers. The special responsibility for sustainably manufactured products is in the Bierbaum DNA and remains a clear corporate goal.

In the German production, a premium bed linen product will continue to be produced using the digital printing process. The already well-developed technical skills in the area of ??increasing online marketing of bed linen will be further expanded. As a further consolidation measure, the company's activities will be concentrated at the Borken site. These include the logistics services located in Ramsdorf and the offices of the Irisette sales company. The production capacities for bed linen in the company's own Polish factory are accordingly eliminated. Accordingly, this also means that the Bierbaum Group will have to reduce staff at its locations.

These transformational measures will be implemented over the next year and will be completed by the end of 2023. The framework conditions remain unchanged for the bed linen collections up to and including the spring/summer collections 2023.

All measures ensure the future viability of the family business in the 4th generation for the two product families Living and Cleaning. The German production possibilities for the area of ??Bierbaum cleaning products can thus be expanded in the future even more in line with market requirements.

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