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Lee Jeans announces new water-saving dye technique

Lee Jeans has announced a new water-saving dye technique called ‘Crystal Clear’ as part of its efforts to use lower impact dye processes across its ranges.

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The Kontoor Brands-owned label said the new technique “drastically” reduces the amount of chemicals needed to dye denim, making it easier to recycle the water from the dye process.

While extra ingredients like compounds and salts are normally used to achieve the traditional blue color of denim, Crystal Clear uses “an organic version”.

This means there is no leftover salt in the dye bath, which can therefore be safely and effectively reused, Lee Jeans said.

The result is less waste, less water and less energy used.

“Crystal Clear represents a significant step forward in the history of denim production and one we are really proud to be implementing at Lee Jeans,” the company said in a release.

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Reiss to offer curated Paige denim collection

27 May 2021

Reiss is collaborating with denim brand Paige to sell a curated selection of its women’s and men’s jeans via its e-commerce.

The Paige curated by Reiss collection features 16 styles for women and 12 for men and extends Reiss’ curation of modern wardrobe pieces beyond its own products for spring/summer 2021.

For women, the Paige denim styles include flares, skinnies, straight-legs and shorts, described by Reiss as “season favourites and timeless staples,” while for men, there is a focus on slim and skinny fits, featuring Paige’s unique stretch fabrications.

Reiss creative director James Spreckley, said in a statement: “California has an intrinsic sense of cool, which Paige embodies, offering jeans that deliver body contouring, comfort, and shape retention – the epitome of premium denim. We are excited to deliver this to our customers.”

Paige co-founder and creative director Paige Adams-Geller, added: “Paige and Reiss are both global women’s and men’s lifestyle brands that deliver exceptional design, quality and innovation, which is why this partnership feels like a natural fit.”

The Paige curated by Reiss women’s and men’s range is available to shop at Reiss.com.

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Image: courtesy of Reiss; Paige curated by Reiss

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Image: courtesy of Reiss; Paige curated by Reiss

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Image: courtesy of Reiss; Paige curated by Reiss

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Image: courtesy of Reiss; Paige curated by Reiss

 

 

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