Hollander rebranding iconic owned brands

• March 14, 2022

The manufacturer of sleep solutions, slipcovers, home décor products and shower curtains is retooling some of its brands. The first out of the gate is a rebrand of its core Live Comfortably collection, which is now focused on sustainability and comfort in all areas of the home.

“With 86% of consumers seeking more sustainable, circular solutions and comfort in the home, bath and bedroom being a top priority, what better time to reintroduce this brand,” the company stated.

Hollander is also building out its sustainable offerings with the introduction of Natural Balance, a USDA-certified, plant-based bedding collection.

Using a renewable plant resource, Natural Balance fibers are made using sugars from plants offering a pillow and comforter solution that is eco-friendly with 100% of the carbon derived from renewable resources.   The end result is a product that is quick drying, naturally wrinkle-resistant and outperforms PET from a breathability, comfort and insulating perspective, the company said.

Hollander is doing virtual market meetings by appointment from its corporate showroom in Florida.