Ultrafabrics partners with Lenzing to use Tencel fibers in its collections

• March 03, 2022

Ultrafabrics will be the first and only polyurethane material to use Lenzing AG's Tencel™ Modal fibers as a backcloth in its collections with 100-percent reinforced rayon as a result of the partnership.

Ultrafabrics is committed to environmental sustainability in all parts of its operations. It aims to have 50 percent rapidly renewable and/or recycled materials in its whole product portfolio across 11 markets by 2030. It's a big aim, but it'll help the company achieve its wider objective of making future-proof materials through a more circular design process.

To assist the company to achieve its ambitious environmental goals, Ultrafabrics has chosen to partner with Tencel™ branded fibers. Tencel Modal fibers are mostly made from sustainable beech wood procured from FSC (Forest Stewardship Council) and/or PEFC (Programme for the Endorsement of Forest Certification) certified forests in Austria and surrounding countries. To make the process environmentally friendly, numerous Lenzing technologies have been incorporated into the production of Tencel™ Modal fibers. By using renewable energy and recovering process chemicals, Lenzing aims to protect resources for future generations. This collaboration encourages us to use renewable resources.

Jennifer Hendren, Senior Director of Product Development with Ultrafabrics, said they’re happy to be associated with the Tencel™ brand and the Lenzing AG family, a bold firm with equally ambitious environmental ambitions. They share their commitment to bringing their sustainability journey to the forefront while maintaining product quality and integrity. They collaborate with major minds and take delight in ensuring that their global audience has faith in both of their brands.

India's Birla Century enters home bedding segment with Hill & Glade

08
Mar '22

Pic: Birla Century

Indian textile manufacturer Birla Century, a division of Century Textiles & Industries limited, has launched Hill & Glade, a flagship brand catering to the home bedding segment. Offering choices in 4 different qualities, Hill & Glade will provide basic, essential, premium and grandeur, in thread counts of 160, 210, 300 and 400 respectively. 

Hill & Glade will launch with over 250 designs in a range of colours that will encompass solids as well as prints for the discerning consumer, the company said in a press release.

Hill & Glade will also look to offer consumers choices in hand towels, face towels and bath towels. In an endeavour to merge the quality offering from Birla Century with the ethnic diversity of India, Hill & Glade will be offering a range of ethnic bedsheets later this year.

“Sustainability is the new buzzword, but for Birla Century it has been a practise since our inception. Preserving our mother earth has always been a priority and we always keen ‘Think today, about tomorrow’ at the heart of whatever decisions we take. This approach also reflects in our products which are much loved by consumers the world over for their attention to detail and unfailing quality standards,” R.K. Dalmia, senior president and wholetime director at Century Textiles and Industries Limited, said.

“We have invested a considerable amount of time and research to get here after ensuring the feedback from a large set of target audiences determined the gaps in the home bedding segment. Hill & Glade will provide choices in terms of textures, colours and quality segments, catering to all consumers,” Ashish Mehrishi, CMO (Home Textiles & Apparel Fabrics) Birla Century, stated.