Target readying a new limited edition brand blowout

• January 29, 2021

The retailer’s latest collaboration features more than 100 items from Levi Strauss & Co., including the brand’s first exclusive collection for home.

The assortment includes tableware, quilts and pillows and other home items as well as sleepwear and pet accessories. The apparel selection includes men’s, women’s, kids, babies and toddlers along with the iconic Levi’s trucker jacket.

“We’re thrilled to be introducing our one-of-a-kind home collection with Target,” said Karyn Hillman, chief product officer, Levi’s. “We dialed up the best elements of our two iconic brands and discovered fresh new ways to create truly unique products to be enjoyed for years to come.”

The individual materials in the collection offer more sustainable certifications and claims than any past Target limited-time-only design collaboration. Items within the collection feature recycled glass, Fair Trade USA, GoodWeave and FSC Wood certifications.

Prices range from $3-$150, with most items under $25.

“Strategic partnerships like our work with Levi’s have long been a key part of Target’s success, allowing us to offer our guests the very best national brands alongside our incredible assortment of owned brands,” said Jill Sando, Target’s chief merchandising officer.

The new Levi’s for Target limited-edition collection launches Feb. 28 at Target.com and in most Target stores.