Partners again with The Trevor Project to support LGBTQ youth in crisis

• June 07, 2021

The Trevor Project is the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning (LGBTQ) young people. The organization provides support to LGBTQ youth through free and confidential crisis services. As part of the partnership, Pottery Barn, Pottery Barn Teen, Mark & Graham, West Elm and Williams Sonoma will sell exclusive products that benefit the organization.

“We are proud to have a partnership that allows our family of brands to support the life-saving services that The Trevor Project provides the LGBTQ youth community,” said Laura Alber, president and CEO of Williams-Sonoma, Inc.

Pottery Barn’s exclusive collection for The Trevor Project includes a rainbow-colored pick-stitch quilt and shams, a lumbar pillow, doormat, lawn flag, reversible picnic throw with a carrying tote, mugs, a set of 10 votives, cocktail napkins and face masks. Products range in price from $14.50 – $249, and 25% of the purchase price from Pottery Barn’s collection will directly benefit The Trevor Project.

From Pottery Barn Teen, the Pride dec pillow

Pottery Barn Teen’s curated products include a mug and lumbar decorative pillow cover. Pottery Barn Teen will donate 25% of the purchase price of these products to The Trevor Project.

West Elm will introduce an exclusive art capsule featuring works from three emerging LGBTQ artists including Shanee Benjamin, Gabriel Cabrera and Pop + Paper’s Wes Aderhold and Jordan Dorso. The limited-edition prints will be available as part of The Trevor Project x West Elm online shop at westelm.com/TheTrevorProject, which also features a curated assortment of products from West Elm Local makers and small businesses. West Elm will donate 50% of the proceeds of products purchased from The Trevor Project x West Elm online shop to The Trevor Project through June 30. In addition, West Elm stores nationwide will celebrate the partnership by designing specialty windows reflecting their community pride and raising awareness for The Trevor Project’s mission.

The Williams Sonoma product offerings benefiting The Trevor Project will include four mugs, a candle and an assortment of tea towels. Williams Sonoma will donate 50% of the proceeds of these products to The Trevor Project.

From Williams Sonoma, tea towels

Mark & Graham will donate 25% of the purchase price of its Rainbow Iris Catchall to The Trevor Project.

Williams-Sonoma Inc.’s support will help the non-profit organization continue to expand its 24/7 life-saving crisis services for LGBTQ youth, said Shira Kogan, The Trevor Project’s director of corporate development.

“We’re thrilled to see these positive and empowering messages on a variety of products to celebrate Pride,” Kogan added. “Our research shows that more than half of youth said brands who support the LGBTQ community positively impact how they feel about being LGBTQ, and we’re proud of Williams-Sonoma, Inc. for setting that example for other brands.”