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Novozymes extends the lifetime of textiles with sustainable innovation
COPENHAGEN,
DENMARK – June 7, 2022 – MMCF is the third
most used textile fiber in the world after polyester and cotton. Yet it lags
behind polyester and cotton with a market share of around 6
percent, mainly caused by quality issues such as the
fabrics developing fuzz and pills after only a few washes. This makes the
garments look worn and impact consumers’ perception of quality and
sustainability.
With Fiberlife® Novozymes offers a world-first family of biopolishing that
minimizes fuzz and pilling in viscose, modal and lyocell. Biopolishing uses
enzymes to remove loose fiber ends, leaving a clean, new-looking surface, which
lasts for at least 60 washes. It can also improve print quality in daily wash
and wear.
“Alongside the choice of material, the garment’s active life is a key factor of
its climate impact. With Fiberlife®, MMCF fabrics are given the wash and wear
durability that consumers demand, prolonging the time the garments look and
feel new. This is a better solution for the fashion and broader textile
industry, consumers, and the planet,” says Dina Lipp, Global Marketing Manager
at Novozymes.
Biopolishing for
increased circularity
Circular fashion starts with sustainable production, free from waste,
water pollution, emissions, and chemicals. Novozymes’ biodegradable enzymes
support this by reducing the use of water and chemicals in the
production.
“At Novozymes, we want to create forward-thinking solutions for the textile and
fashion industry. That is why we have been working intensively on making MMCF
biopolishing possible for viscose, modal and lyocell. We see a big potential
for textile manufacturers to extend the longevity of MMCF fabrics, ultimately
offering consumers longer lasting garments made of fibers from nature,” says
Pedro E. G. Loureiro, Global Business Development Manager at Novozymes.
Buying clothes that last longer is central to minimizing the environmental
impact of the fashion industry. Fiberlife® can help textile producers improve
on quality and sustainability while strengthening the connection towards a
growing number of eco-conscious consumers.
The global nonprofit Textile Exchange is the driving force behind climate action on textile fiber and
materials in the textile industry. Its new Climate+ Strategy aims to guide the
fashion and textile industry towards CO2 reductions of 45% by 2030 while
reducing water consumption.
MMCF fibers are sourced and produced mainly from renewable wood and can support
the shift from oil-derived synthetic fibers. By extending the quality and
lifespan of MMFC textiles, Fiberlife® can help the fashion industry to further
reduce its environmental footprint.
More consumers are conscious about how clothes are made and how they impact the
environment.
The property, complete with 30-seat screening from room, a 100-seat amphitheater and a swimming pond with sandy shower…
The property, complete with 30-seat screening from room, a 100-seat amphitheater and a swimming pond with sandy shower…
The property, complete with 30-seat screening from room, a 100-seat amphitheater and a swimming pond with sandy shower…
The property, complete with 30-seat screening from room, a 100-seat amphitheater and a swimming pond with sandy shower…
The property, complete with 30-seat screening from room, a 100-seat amphitheater and a swimming pond with sandy shower…
We’ve invested every aspect of how we serve our users over the past Pellentesque rutrum ante in nulla suscipit, vel posuere leo tristique.
We’ve invested every aspect of how we serve our users over the past Pellentesque rutrum ante in nulla suscipit, vel posuere leo tristique.
We’ve invested every aspect of how we serve our users over the past Pellentesque rutrum ante in nulla suscipit, vel posuere leo tristique.
We’ve invested every aspect of how we serve our users over the past Pellentesque rutrum ante in nulla suscipit, vel posuere leo tristique.