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Islamabad
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Sustainability and innovation were the focus at Cotton Council International’s (CCI) booth at the recently held Premiere Vision in Paris, France. Première Vision represents one of the world’s largest exhibitions of apparel, fabric, and yarn manufacturers providing a venue for Cotton USA to promote US cotton and its global marketing and licensing programme.
International brands and retailers
visited the pavilion, including Levi’s, Primark, Inditex, Lacoste, Lands’ End,
Victoria’s Secret, Salvatore Ferragamo, Matalan, LPP, Liberty, Comptoir des
Cotonniers, Berlutti, Citizens of Humanity, and Hermès.
Additionally, 22 Cotton USA-licensed manufacturers from Austria, China, France,
India, Japan, Pakistan, Thailand, and Turkey displayed their products at
Première Vision, adding visibility to US cotton. Regarding sustainability, CCI
introduced the new US Cotton Trust Protocol, a programme that provides US
cotton farmers a voluntary way to formally document and communicate common
elements of best management practices – a significant step that further shows
that US cotton is shrinking its environmental footprint, according to a press
release by CCI.
“US cotton’s sustainability and innovation are ‘What’s New In Cotton’ right
now. At Première Vision, we presented innovative technologies utilising US
cotton, designed to inspire the textile industry, such as innovative
traceability solutions and a sustainable alternative to traditional stretch
fabrics,” CCI executive director Bruce Atherley said.
“The Trust Protocol will provide US cotton’s customers the confidence that they
are sourcing, spinning and selling sustainably-produced US cotton. Through the
collection of robust data, the Trust Protocol will remove risk by giving US
cotton’s customers the evidence they need to demonstrate progress toward the
United Nations Sustainable Development Goals and other sustainability pledges –
making the Trust Protocol the right choice for today and tomorrow,” Atherley
said.
The property, complete with 30-seat screening from room, a 100-seat amphitheater and a swimming pond with sandy shower…
The property, complete with 30-seat screening from room, a 100-seat amphitheater and a swimming pond with sandy shower…
The property, complete with 30-seat screening from room, a 100-seat amphitheater and a swimming pond with sandy shower…
The property, complete with 30-seat screening from room, a 100-seat amphitheater and a swimming pond with sandy shower…
The property, complete with 30-seat screening from room, a 100-seat amphitheater and a swimming pond with sandy shower…
We’ve invested every aspect of how we serve our users over the past Pellentesque rutrum ante in nulla suscipit, vel posuere leo tristique.
We’ve invested every aspect of how we serve our users over the past Pellentesque rutrum ante in nulla suscipit, vel posuere leo tristique.
We’ve invested every aspect of how we serve our users over the past Pellentesque rutrum ante in nulla suscipit, vel posuere leo tristique.
We’ve invested every aspect of how we serve our users over the past Pellentesque rutrum ante in nulla suscipit, vel posuere leo tristique.
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March 26, 2020
March 26, 2020
March 26, 2020
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